Client: EVCAN - the Electric Vehicle Charging Accessibility Network
Project Type: Website content strategy and copywriting

The Challenge

EVCAN needed to launch a website that could serve multiple audiences—policymakers, EV drivers, manufacturers, utilities, and community organizations—while explaining complex charging infrastructure concepts that most people find confusing or boring. They needed both the strategic framework for organizing all that information and someone to actually write it all.

My Approach

I developed the full content strategy and site architecture, then wrote everything, including web copy, meta descriptions, SEO titles, and optimized content for search. The biggest challenge was making EV infrastructure interesting and understandable for regular people while still providing the detailed technical info that industry folks need. I had to figure out how to organize a large amount of complex information so different audiences could find what they needed without getting overwhelmed by stuff that wasn't relevant to them.

Read It!

Find the full website at evcan.org or read it through below.